Assemble your team
Jamie
M, 20: Innovative, tech-savvy college athlete
A College Athlete with a focus on the latest tech and innovation in Campaigns.
Maria
F, 32: Down-to-earth communications professional
A professional in her early 30s who values simplicity and effectiveness in communications.
Ethan
M, 17: Environmental enthusiast and high school soccer player
A high school student passionate about soccer, focussed on the environmental impact of campaigns.
Linda
F, 45: Empathetic, socially conscious yoga instructor
A yoga instructor who is empathetic and sensitive. Concerned about representation, diversity and equality.
Mark
M, 28: Creative urban fashion enthusiast
An urban fashion enthusiast who loves visually great ideas.
Grace
F, 38: Tech-skeptic busy mom
A busy mom who is concerned about the impact of technology on her children.
Leo
M, 34: Tech worker and avid hiker
A tech professional and avid hiker. Believes ideas with tech make the world better.
Sophia
F, 19: Gen-Z trendsetter and social media fan
A trendsetting teen who mixes vintage and new styles. Concerned about accessibility and relevance.